Omni Retail Enterprises

Bodybuilding.com Relaunches its Private Label Brand, Signature™ Supplements

The line debuts 45+ skus and six new products, making it the largest supplement innovation in the last decade for BBCOM.

Don’t Call It a Comeback: Bodybuilding Prepares for 2025 and Beyond

The brand plans to launch a new fitness app, redeveloped supplement house brand and experiental events as it exceeds 25 years in business.

Supplement Leader, RYSE, Partners with Bodybuilding.com

Star supplement standout, RYSE, has made its way onto Bodybuilding.com.

5 Reasons to Download the Bodybuilding.com App

See how BBCOM’s new, all-in-one fitness app can take your gains to the next level. 

Bodybuilding.com’s Signature™ Line is Reimagined and Reformulated for 2025

The brand’s private label line debuted in 2018, but now debuts new formulas, omitting artificial dyes, colors, and increased sourcing standards

Bodybuilding.com Releases Documentary with Founder

BB.com and its founder make a documentary that takes you all the way back to the beginning

Jeff Haddox Named CTO for Omni Retail Enterprises

Veteran retail technologist will develop immersive and seamless customer experiences and deploy innovative solutions to propel growth.

Steve Marada to Lead Bodybuilding.com Product Development & Merchandising Strategy

Healthy lifestyle expert and former Vitamin Shoppe executive charged with revitalizing destination website for broad fitness community.

Iconic Brands Unite Under OMNI Retail Enterprises

Pier1.com, DressBarn.com, BodyBuilding.com, MentorBox.com and more under new ownership.

Omni Retail Enterprises